1. Fix crawl basics
Clean 404 chains, ensure HTTPS everywhere, and submit an accurate sitemap in Search Console.
2. One primary intent per page
Avoid stacking unrelated services on a single URL. Give each major offer a clear title, H1, and internal links.
3. Write for humans, structure for machines
Use descriptive headings, answer common questions directly, and keep intros short.
4. Internal links on purpose
Link related services, case-style examples, and contact paths using specific anchor text—not endless "click here".
5. Local signals (when relevant)
Consistent NAP (name, address, phone), Google Business Profile hygiene, and localized copy help nearby searches.
6–10. Speed, images, snippets, freshness, measurement
Compress hero assets, add helpful alt text, refresh stale pages quarterly, and track queries and landing pages—not vanity rank alone.
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